ARTIST RESOURCES

Rock 'n Retail
Music Marketing Specialists
2006 - A Year in Review

Looking back on 2006 - we describe it like this ...
VERY HAPPY CLIENTS!


"Having a band on tour is key to selling records for Indie labels. So, when we have a band touring, we figure we have 1 shot to make money. We have found that our retail sales during a tour are increased whenever Rock 'n Retail handles our marketing campaigns. Plus, the cost for them to hit these home runs is far exceeded by the resulting profits."
- Frank Mauceri; President of Smog Veil Records


Rock 'n Retail has perfected the art (or "magic" as some Clients call it), of significantly increasing wholesale orders &consumer sell-thru at retail for new releases AND for Catalog CD's and DVD's. In 2006 we provided our services for some fantastic Independent Labels including: Smog Veil Records, Morphius Records/Distribution &Nocturnal Records.

Having perfected our art for over 20 years,
we continually provide substantial retail sales increases for various music genres.


ROCK 'N RETAIL CALLED ON MORE RETAILERS THAN EVER IN 2006, INCLUDING:
  • Hundreds of Independent retail stores; dealing with Store Level Buyers. We serviced virtually every Independent store in the U.S. (and some in Canada) that met our Clients' sales criteria.
  • Various Independent Chains; dealing with Corporate and/or Regional Buyers, and Store Level Decision Makers at Bullmoose, Newbury, Plan 9, Silver Platters, Zia, Exclusive, Homer's, Independence Records, Gray Whale, Music to the Max, Angelo's, Soundwaves, Scotti's and many more.
  • Numerous Chains; dealing with Store Level Decision Makers at Border's, Barnes & Noble's, Virgins and Transworld stores.
ROCK 'N RETAIL SERVICED HUNDREDS OF MARKET SEGMENTS IN 2006.

We marketed our Clients' releases in virtually every market and DMA in the U.S. … Chicago, Los Angeles, San Francisco, Cleveland, Dayton, Toledo, Minneapolis, NYC, Seattle, Austin, Boston, Winter Park, Pittsburgh, Nashville, Atlanta, North Dartmouth, Providence, Newport, Pawtucket, D.C., Ft. Lauderdale, Orlando, Gainesville, Miami, Chattanooga, Raleigh/Durham, Charleston, Philly, Omaha, Oklahoma City, Little Rock, Memphis, Chapel Hill, Santa Fe, Phoenix, Tucson, Ft. Worth, Tampa, Baltimore, Richmond and many more. And in Canada…Windsor, Vancouver, Edmonton, Calgary, Toronto, Hamilton, Winnipeg, London, and more!

ROCK 'N RETAIL DROVE INSTANT SALES TO OUR CLIENTS' DISTRIBUTORS & ONE-STOPS.

In the U.S. … AEC, Super D, Revolver, Choke, Carrot Top, Morphius, Forced Exposure, Galaxy, Baker & Taylor, Get Hip, Subterranean, Cargo, ATM &others. In Canada … Koch, Pindoff Distribution & Choke. Additionally we obtained at least 10 NEW Direct Accounts for our Clients. We also assisted our Clients in setting up new Distribution outlets in the U.S.

ROCK N' RETAIL SET-UP MORE FREE IN-STORE & ON-LINE POSITIONING & PROMOTIONS IN 2006 THAN EVER BEFORE.

On behalf of our Clients - at NO ADDITIONAL COST to them, other than our standard servicing fee, we set up In-store performances, Meet 'n Greets, Foam-core display boards, Listening posts, In-store play, DVD In-store play, guest lists, ticket contests, poster giveaways, bin card positioning, sale pricing, promotional giveaways, tour marketing, airplay marketing, print advertising, and inclusions in retailer e-mail blasts, newsletters & electronic internet promotions.

When Rock 'n Retail noticed Pere Ubu had a free day prior to an evening concert event, we initiated and seized an opportunity to plug in an In-Store performance at a Borders store. We reacted quickly & arranged an event with only 10 days lead time.

Here's what Border's District Marketing Manager said about our Smog Veil Records/Pere Ubu In-Store Event:


"The store reported 65 people came to the performance.
That is incredible in our book !
Thank you again for choosing to partner with Borders !"


And…David Thomas of Pere Ubu said, about the In-Store Event:
"The event was PERFECT!
The only disappointment was that it wasn't recorded!"


ROCK 'N RETAIL'S CUSTOMIZED HOLIDAY BLITZ REAPS OVER 478% SALES INCREASE AT RETAIL.

While most of our campaigns run a 3 month course, we also design custom campaigns to meet our Clients' individual needs. In some cases, we are hired to check compliance on Price & Position programs that are purchased; making certain our Clients get what they paid for - and providing them instant notification when compliance is not met.

Another example of a custom campaign is as follows: Morphius Records & Distribution hired us on December 8th, 2006 for a BLITZ (before the cut-off for holiday orders on December 15th), to market a 4 year old jazz catalog title. Rather than our standard 3 call, 2 mailing program, we customized a 1 call and NO mail campaign.

Here are the results for that campaign.…
  • 5 day Blitz campaign
  • We completed 86 stores dealing with Store Level Decision Makers. (63 Borders &23 Barnes & Nobles.)
  • We increased the overall units, on order, from 70 units to 341 - 363 units - an increase in overall orders of 478% to 519%.
  • We increased the average units on order per store, from 0.81 to 3.96 - 4.22 units per store - a 488% to 520% increase of stock per store.
HERE'S WHAT THE C.E.O. OF MORPHIUS HAD TO SAY ABOUT THE CAMPAIGN...

"Rock 'n Retail had worked for one of our bigger labels for years, with great results. When I decided to outsource retail promotion for a title featuring a national artist [Madeleine Peyroux], Rock 'n Retail mobilized for a campaign I needed ultra-quickly in the heat of the Christmas scramble, and their work really increased the quantities that stores were willing to bring in. Rock 'n Retail's pricing is more than fair, and their advice is absolutely solid. The vast experience they bring to the retail promotion process has had a really positive effect, even for someone like me that's been involved in music business for the last 20+ years."

- David Andler; C.E.O., Morphius Records, Inc.


For More Information on Rock 'n Retail's Music Marketing Campaigns...
Contact: Gale Rosenberg at Rock 'n Retail
Phone: (843) 497-3820 (E.S.T.)
E-Mail: RockNRetail2001@cs.com

We are happy to e-mail you more information (report samples, program results, etc), put a proposal together for a project you may have in mind, or simply provide you with more specific information for future releases.
Here's to a happy, healthy & prosperous 2007!